email marketing

I have recently started actively working in the field of email marketing, and for me it was also a big step. At first, I also wondered about what metrics are really important for a successful campaign. In my opinion, there are several key metrics that are worth paying attention to. The first is the open rate of letters. The higher this rate, the more people saw your letter, which indicates an attractive topic and a good subscriber base. It is important to carefully approach the creation of headlines, they should be interesting and arouse curiosity. The next important metric is click-through rate (CTR), that is, the percentage of people who clicked on the links in the letter. This reflects how interesting and useful the content of the letter was for the recipient.

Indeed, the indicators depend on the niche, but there are average values ​​that you can focus on. For example, a good Open Rate (opening rate) is usually in the range of 20-30%, and Click-Through Rate (CTR) is 2-5%. However, it all depends on the industry: in the B2B segment, openings can be lower, and in e-commerce - higher due to personalized offers. I recently found an excellent article https://stripo.email/blog/email-marketing-benchmarks-by-industry/ with up-to-date email marketing benchmarks by industry - here. It analyzes the indicators in detail for different areas, which is very helpful in assessing your strategy. It is important to remember that numbers are a guideline, but the main thing is to test, segment the base and work on the quality of the content.

Hi! I've recently started getting actively involved in email marketing and would like to know your opinion on benchmarks in this area.