IN THE BOTTLE: Bubblegum.
ON THE SKIN: Hey guess what! It smells like bubblegum!
In all seriousness, though: this started off bubblegummy and ended bubblegummy. The plum and marshmallow just combine to make the perfect pink bubblegum, with the plum maybe lending it the teensiest bit of tartness. The cold air/frost notes didn't feel particularly cold for the first hour of wear, and then, finally, a tiny bit of refreshing coolness begins to peek through.
On the drydown, the scent goes from a fuzzy bubblegum to a strong, crystal clear, juicy bubblegum. It's evidently got some strong sillage - my roommate could smell it from feet away, and said that it smelled like 'a baby. Like how a baby always smells sweet, because they're covered in sweet'. Their words, not mine.